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Talents above and beyond
May 5, 2020
“Today there is nothing more valuable than an audience”
As the world evolved and grew so too has the burgeoning of talent within the digital marketing space. Our Social Collective holdings saw this growing need and birthed Our Social Management to help brands navigate this, with the power to instantaneously and effectively access talent globally.
From growing our own brands in house and working directly with influencers to build them we have a unique edge and perspective on how best to couple these entities to achieve the best possible marketing and growth outcome for both parties needs, while keeping the desires of the consumer in mind.
“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”
The Our Social Collective retail platform and the inner workings of the incubating process of building influencer led brands from scratch gave us an edge to understanding the needs of not just a brand, but the influencer and client from a 360 degree angle. We have been able to combine this knowledge to tailor deals for both parties built around the fundamentals.
Our 360-degree approach consists of these key pillars: strategy, creative, talent selection and vetting, campaign delivery, distribution and reporting. We combine our expertise to create talent-led strategies, that can integrate into more traditional marketing channels.
Over the past year from the inception of Our Social Managements we have worked with over 52 brands spanning 5 continents to bring to market campaigns that have had an ROI of 80% > and increased exposure by 270%.
We can truly say that we have adapted in a fast paced world to fully utilise the power of the influencer with this new era of digital marketing.
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